But.. If you ask questions to the audience, how will you be able to keep your original ideas ?
I take my inspiration from my life experiences, what I learn and experiment. By asking your audience what resonates with them, I can use the same language as them to share our message. As the illustrator, I am the visual filter between you and your players, though that filter won't change, we can adapt it to fit what your players will experience.
Picture: "Jiangshi : Blood in the Banquet Hall" is an RPG of Chinese immigrants running the family restaurant by day, and dealing with the hauntings of Jiangshi (hopping vampires from east Asian folklore) by night!
I had the opportunity to work on two scenarios illustrations for the Kickstarter launch of the game. The scenarios allows the player to play as any of the 3 generations of family members, with their own stories, questionings, and battles. Whether it be managing the restaurant as well as possible or dealing with the police and oppression Asian communities were facing in early XXe century America (USA/Canada).
Go check out the KS project here : https://www.kickstarter.com/projects/jiangshi/jiangshi-blood-in-the-banquet-hall !